One of the best feelings in the world are those moments of serendipity where you find yourself working with people you met years ago in coffee shops.
This campaign was shot with Flowmarq for Lorraine Sui – a mom and daughter team who came together through their love for fashion and designed this adorable collection of bags for the everyday girl.
I got to meet the mother and daughter Judy and Natalie on the day of the shoot and learned that the bags are actually a creative result of Natalie’s journey with Autism.
Despite their challenges – Judy fully embraces her daughter’s neurodiversity and believes in her ability to create and come up with practical solutions for daily life. The bags are designed practically but meant to inspire and encourage you to live colourfully and to live out loud.
This project was themed around color and playfulness and we had a lot of fun putting together ideas, location scouting, prop shopping, juice drinking and working with models in crazy hot weather even for Vancouver.
It’s those moments you have in your career where you plan and edit way into the night with too many glasses of wine but there’s no other work you’d rather be doing even though you’re always sleep deprived. It was fun.
I might have taken too many selfies during the day but I’m glad to step out the comfort of a studio and work with a team that puts much effort into executing a creative vision. It’s really rewarding watching your creative ability expand as you work with other people. Judy and Natalie are looking to open a shop in Gastown, Vancouver and I am stoked for them every step of the way.
Till next time.
Models: Kirstyn and Caylene
Art direction + photography: Me